We're a team of dog people first.

Our founders spent 20+ years building products for brands like Disney, EA, Ubisoft, and Nerf — scaling consumer products, leading design, and bringing new ideas to life. We brought that experience to the pet industry because we saw a gap: too much tech, not enough thought.

So we started simple. What does a dog actually need? And what does a busy household need to care for them well?

Pixel and Ruby — our own dogs — are the reason this exists. Every product starts with a real problem in our own homes — and in homes like ours, where more than one person is doing the caregiving. Did anyone feed the dog? Did anyone let her out? We build products that answer those questions without anyone having to ask.

We keep things low-tech on purpose. No app to download, no account to set up — just something that works, right out of the box.